The Role of Culture in Communication: Perception of Advertising Agencies

Event Location / Date(s)

University College Dublin, Dublin, Ireland, UK

Event Name / Location

20th European Marketing Academy Conference (EMAC) Annual Conference 1991

Presentation Date

1991

Document Type

Conference Presentation

Presenter(s) / Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Abratt, Russell, "The Role of Culture in Communication: Perception of Advertising Agencies" (1991). HCBE Faculty Presentations. 1050.
https://nsuworks.nova.edu/hcbe_facpres/1050