HCBE Faculty Books and Book Chapters

Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation

Title

Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation

Files

Document Type

Book Chapter

Book Title

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks

Description

Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management.

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks is an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications. This book presents an integrated view of emerging issues and technologies addressed by renowned scholars, providing researchers and practitioners with the state-of the-art reference for future research and practices on a wide range of topics including e-CRM, e-business model, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.

ISBN

978-1605661544

Publication Date

2008

Publisher

Information Science Reference

City

Hershey, PA

Keywords

Electronic commerce

Disciplines

Business

Comments

Chapter 9

Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation
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