HCBE Faculty Books and Book Chapters
With the Head in the Cloud
Book Title
Encyclopedia of E-Commerce Development, Implementation, and Management
Document Type
Book Chapter
ISBN
978-1466697874
Publication Date
2016
Description
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce.
The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals.
Publisher
IGI Global
City
Hershey, PA
Disciplines
Business
NSUWorks Citation
Petrescu, Maria, "With the Head in the Cloud" (2016). HCBE Faculty Books and Book Chapters. 139.
https://nsuworks.nova.edu/hcbe_facbooks/139