HCBE Faculty Books and Book Chapters

With the Head in the Cloud

Title

With the Head in the Cloud

Files

Document Type

Book Chapter

Book Title

Encyclopedia of E-Commerce Development, Implementation, and Management

Description

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce.

The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals.

ISBN

978-1466697874

Publication Date

2016

Publisher

IGI Global

City

Hershey, PA

Disciplines

Business

With the Head in the Cloud
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