Is There Demand for Your Franchise and Its Products?
Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business
Franchising 101 is a thoughtful, thorough guide that offers advice on everything you need to know about evaluating, buying, and growing a franchise - from choosing the right franchise to handling taxes and banks to keeping records.
Dearborn Trade Publishing
Babcock, Cheryl, "Is There Demand for Your Franchise and Its Products?" (1998). HCBE Faculty Books and Book Chapters. 133.