HCBE Faculty Articles

Title

Interpreting Societal Culture Value Dimensions

Document Type

Article

Date

12-2018

Publication Title

Journal of International Business Studies

ISSN or ISBN

1478-6990

Volume

49

Issue

9

First Page

1190

Last Page

1207

Description

Societal cultural value dimension scholarship can both learn from and inform the family of interrelated approaches to culture research in IB that appear in recent commentaries. It can exchange insights about societal values and meaning systems with neo-institutional and institutional logics research. It can also exchange insights with dual-processing cognition theories that are used to understand individuals in an international context by treating societal culture values and institutional characteristics as essential to interpreting personal values and attitudes. Rather than merging them, integrating culture-related specialties by exchanging insights can promote the further development of research in each of these societal and individual level fields.

DOI

10.1057/s41267-018-0185-1

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