CCE Faculty Proceedings, Presentations, Speeches and Lectures
Developing a Strategic Response to the Barrage of Digital Data: The Impact of Information Governance on Market Knowledge Integration
Event Name/Location
Atlanta, GA / 2016
Presentation Date
2016
Document Type
Conference Proceeding
Proceedings Title
In Society of Marketing Advances Conference 2016 Proceedings
NSUWorks Citation
Smith, James N. and Harrison, D. L. E., "Developing a Strategic Response to the Barrage of Digital Data: The Impact of Information Governance on Market Knowledge Integration" (2016). CCE Faculty Proceedings, Presentations, Speeches and Lectures. 409.
https://nsuworks.nova.edu/gscis_facpres/409
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