CEC Faculty Articles

Document Type

Article

Date

1-1-2016

Publication Title

Online Journal of Applied Knowledge Management

ISSN or ISBN

2325-4688

Volume

4

Issue

2

First Page

1

Last Page

16

Description

Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid – sized regional university in the Pacific North west of the United States. The data was evaluated with PLS - SEM, which indicated that social gratification plays a very significant role in a driver’s decision to text. Additionally, data visualization techniques were used to gain additional knowledge from the data. The analysis with these techniques indicated that social anxiety may also play a role in a driver’s decision to text.

Comments

Originally published in Online Journal of Applied Knowledge Management, 4(2): http://www.iiakm.org/ojakm/articles/2016/volume4_2/OJAKM_Volume4_2pp1-16.pdf

Share

COinS