CEC Faculty Articles

Title

BLASST: Uncovering knowledge on how boredom, loneliness, social anxiety, social gratification, and social relationships fuel a driver’s need to text

Document Type

Article

Date

1-1-2013

Publication Title

Online Journal of Applied Knowledge Management

ISSN or ISBN

2325-4688

Volume

1

Issue

1

First Page

109

Last Page

121

Description

Texting while driving is a growing problem, which has serious, and sometimes fatal, consequences. Despite laws being enacted to curb this behavior, the problem is not going away, but growing instead. Uncovering the knowledge about the factors that can reduce such risky behavior can provide significant contributions to research as well as saving lives and reduce property damage. This work-in-progress research seeks to develop a model to explore the motivations that cause a driver to type or read text messages. The proposed model evaluates the relationship that boredom, loneliness, social anxiety, social relationships, social gratification, and texting while driving (BLASST) have upon a driver’s frequency of reading and typing text messages. In addition, perceived severity of consequences and the presence of a passenger will also be evaluated for any moderating effects on a driver’s texting. Finally, a close family member will be questioned regarding the frequency of a driver’s texting. This data will be compared to the driver’s self-reported texting frequency. Additionally, knowledge visualization techniques are proposed as part of the data analysis in order to emphasize the significance of the findings. In this work-in-progress study we’re also outlining a set of hypotheses to be tested and conclude with discussions about the anticipated results and study limitations.

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