CEC Theses and Dissertations


The Attitudes and Preferences of Internet Users in Thailand Toward Online Privacy Rights

Date of Award


Document Type


Degree Name

Doctor of Philosophy in Information Systems (DISS)


Graduate School of Computer and Information Sciences


Steven D. Zink

Committee Member

Maxine S. Cohen

Committee Member

Junping Sun


This study strives to solicit and assimilate the attitudes and preferences of online users in Thailand concerning their privacy rights. It is designed to resolve this noticeable void in Thai information technology policy. Three sub problems are separately investigated by use of a questionnaire used to discern Thai uneasiness about (1) the clandestine commercial collection and dissemination of personal online data profiles, (2) a wide variety of online criminal activities that should merit government regulation and intervention, and (3) Internet users' trust in their government to curtail online criminal activities. Scholarly research in Thailand has not previously probed or examined these issues.

Statistical methods employed in this study involve the use of "sign test" procedures, since no restrictive speculations are assumed about the population distribution. A questionnaire is employed to elicit replies from a database consisting of knowledgeable Thai Internet users. The resultant outcomes are based on a statistical, nationwide sampling plan that draws its responses from computer literate students at four major regionally diverse public universities. The results reveal that discernable and deep-rooted attitudes of Internet users in Thailand toward online privacy rights exist. Further, the results indicate that online patrons have significant preferences about perceived invasions of their privacy on the Internet. The analyses of these discernible traits provide a groundbreaking profile about Internet users in Thailand that merits further investigations in the future. The findings and implications of this study should provide the cornerstone for legislative bodies, telecommunication regulators, policing authorities, and a wide variety of cyberspace consumers to adhere to these concerns, and to enhance the orderly expansion of advanced Internet technologies in Thailand. Ultimately, the resolution of these matters should contribute to the development of a useful IT infrastructure that will provide fairness to both sides of the Internet equation, benefiting both Internet users and online commercial vendors justly.

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