Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives, Art T. Weinstein, W. Johnson
HCBE Faculty Presentations

Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights from Marketing Executives, Art T. Weinstein, W. Johnson
HCBE Faculty Presentations

Publix Super Markets: Achieving Customer Intimacy, Bahaudin G. Mujtaba, W. Johnson
HCBE Faculty Books and Book Chapters