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Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media, Maria Petrescu, Tamara Mangleburg, Selima Ben Mrad, Kathleen O'Leary HCBE Faculty Articles
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Viral Advertising and Ad Appeals, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root HCBE Faculty Presentations
Viral Advertising and Its Place in the Advertising Framework, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root HCBE Faculty Presentations
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