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Do Consumer's Forgive? A Study of Animosity in the MENA Region, Selima Ben Mrad, Tamara F. Mangleburg, Michael R. Mullen HCBE Faculty Articles
Consumer Ethnocentrism in the Middle East: Measurement Properties of the CETSCALE in Tunisia and Lebanon, Selima Ben Mrad, Michael R. Mullen, Tamara F. Mangleburg HCBE Faculty Articles
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