Congruence between Course Modality and Professor Communication: A Study of Pedagogical Impact using Sales Techniques, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Yuliya V. Yurova
HCBE Faculty Articles

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
John Gironda

Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?, Suri Weisfeld-Spolter, Fiona Sussan
Sara Weisfeld-Spolter

Selling in an Asymmetric Retail World: Perspectives from India, Russia, and the U.S. on Buyer-Seller Information Differential, Perceived Adaptive Selling, and Purchase Intention, Suri Weisfeld-Spolter, Cindy B. Rippe, Alan J. Dubinsky
Sara Weisfeld-Spolter

Testing Mediation Effects in PLS PM: Full or Partial Mediation?, Yuliya V. Yurova, Cindy Rippe, Suri Weisfeld-Spolter
Sara Weisfeld-Spolter

Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Fiona Sussan, Aaron Arndt
Sara Weisfeld-Spolter

Salesperson's Influence on the Global Multichannel Consumer, Yuliya V. Yurova, Cindy Rippe, Suri Weisfeld-Spolter
Sara Weisfeld-Spolter

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
Yuliya Yurova

Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll, Yuliya V. Yurova, S. Cummins, C. Rippe, Suri Weisfeld-Spolter
Yuliya Yurova

Integrating Affect, Cognition, and Culture in Hispanic Financial Planning, Suri Weisfeld-Spolter, Fiona Sussan, Cindy B. Rippé, Stephen J. Gould
HCBE Faculty Articles

Developing Leadership Potential in Graduate Students with Assessment, Self-Awareness, Reflection and Coaching, Eleanor Lawrence, Margaret W. Dunn, Suri Weisfeld-Spolter
HCBE Faculty Articles

Under the Sway of a Mobile Device during an In-Store Shopping Experience, Yuliya V. Yurova, Cindy B. Rippe, Alan J. Dubinsky, Dena Hale, Suri Weisfeld-Spolter
HCBE Faculty Articles

Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll, Yuliya V. Yurova, S. Cummins, C. Rippe, Suri Weisfeld-Spolter
HCBE Faculty Presentations

Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Fiona Sussan, Aaron Arndt
HCBE Faculty Articles

Product Label Communication for Allergic Consumers, Herbert Brotspies, Roger W. Wortman, Suri Weisfeld-Spolter, Cynthia P. Ruppel
HCBE Faculty Presentations

A Sub-Regional Cultural Perspective on Hispanic Financial Planning, Yuliya V. Yurova, F. Sussan, C. Rippe, S. Gould, Suri Weisfeld-Spolter
HCBE Faculty Presentations

Student Entitlement, Co-Production and Student Satisfaction, Yuliya V. Yurova, D. Sisson, D. Hale, J. Riggs, Suri Weisfeld-Spolter
HCBE Faculty Presentations

The Effects of Self-Construal on Consumers Likelihood and Attitude towards Self-Gifting, Suri Weisfeld-Spolter, Maneesh Thakkar
HCBE Faculty Articles

Selling in an Asymmetric Retail World: Perspectives from India, Russia, and the U.S. on Buyer-Seller Information Differential, Perceived Adaptive Selling, and Purchase Intention, Suri Weisfeld-Spolter, Cindy B. Rippe, Alan J. Dubinsky
HCBE Faculty Articles

TONS: A Guide to Teaching On-line Sales Courses, Suri Weisfeld-Spolter, Cindy B. Rippe, Barbara Dastoor, Shannon Cummins
HCBE Faculty Articles

Guiding When the Consumer Is in Control: The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Dena Hale, Fiona Sussan
HCBE Faculty Articles

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
HCBE Faculty Presentations

Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, Yuliya V. Yurova, C. Rippe, F. Sussan, D. Hale, Suri Weisfeld-Spolter
HCBE Faculty Presentations

How Can the Salesperson Connect with the Consumer When the Consumer Is Connected to the Phone?, Yuliya V. Yurova, C. Rippe, D. Hale, Suri Weisfeld-Spolter
HCBE Faculty Presentations

Impact of Giving on Self and Impact of Self on Giving, Suri Weisfeld-Spolter, Cindy B. Rippe, Stephen J. Gould
HCBE Faculty Articles

Is There a Global Multichannel Consumer?, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Fiona Sussan
HCBE Faculty Articles

Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior, Yuliya V. Yurova, C. B. Rippe, F. Sussan, Suri Weisfeld-Spolter
HCBE Faculty Presentations

An Integrative Approach to eWOM and Marketing Communications, Suri Weisfeld-Spolter, Fiona Sussan, Stephen J. Gould
HCBE Faculty Articles

Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?, Suri Weisfeld-Spolter, Fiona Sussan
HCBE Faculty Presentations

Framework for Teaching Introductory Sales Outline, Suri Weisfeld-Spolter, Cindy Rippe
HCBE Faculty Presentations

How FASB 123 (R) Effects CEO Compensation, Advertising and R&D Expenses, Suri Weisfeld-Spolter, Veronica Paz
HCBE Faculty Presentations

Expanding Channel Options Influence on Consumer Control in the Retail Store, Yuliya V. Yurova, C. Rippe, F. Chan, Suri Weisfeld-Spolter, Fiona Sussan
HCBE Faculty Presentations

Testing Mediation Effects in PLS PM: Full or Partial Mediation?, Yuliya V. Yurova, Cindy Rippe, Suri Weisfeld-Spolter
HCBE Faculty Presentations

Salesperson's Influence on the Global Multichannel Consumer, Yuliya V. Yurova, Cindy Rippe, Suri Weisfeld-Spolter
HCBE Faculty Presentations

Identifying Dimensions of a Sale Promotion, Suri Weisfeld-Spolter, Maneesh Thakkar, James Lollar
HCBE Faculty Presentations

A Framework for Examining the Role of Culture in Individuals Likelihood to Engage in Self-Gift Behavior, Suri Weisfeld-Spolter, Maneesh Thakkar
HCBE Faculty Articles

A Qualitative Analysis of College Students' Perceptions of Academic Integrity on Campus, Suri Weisfeld-Spolter, Maneesh Thakkar
HCBE Faculty Articles

Effects of Product Label Claims and Nutritional Fact Panel Information on Food Allergic Consumers' and Food Allergic Stakeholders' Perception of Claim, Trust of Manufacturer, and Overall Purchase Intention, Suri Weisfeld-Spolter, Roger W. Wortman
HCBE Faculty Presentations