Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy, Selima Ben Mrad, Laura Kozloski-Hart
Selima Ben Mrad

Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media, Maria Petrescu, Tamara Mangleburg, Selima Ben Mrad, Kathleen O'Leary
HCBE Faculty Articles

Are Brand Benefits Perceived Differently in Less Developed Economies? A Scale Development and Validation, Samy Belaid, Selima Ben Mrad, Jérôme Lacoeuilhe, Maria Petrescu
HCBE Faculty Articles

Consumer Initial Trust towards Internet-Only Banks in France?, Selima Ben Mrad, Kaabachi Souheila, Maria Petrescu
HCBE Faculty Articles

Incentivized Reviews: Promising the Moon for a Few Stars, Kathleen O'Leary, Maria Petrescu, Deborah Goldring, Selima Ben Mrad
HCBE Faculty Articles

How do Incentivized Product Reviews Impact Sales?, Maria Petrescu, Kathleen O'Leary, Deborah Goldring, Selima Ben Mrad
HCBE Faculty Presentations

Assessing Consumer Confidence from Online Sources, Maria Petrescu, Costinel Dobre, Selima Ben Mrad
HCBE Faculty Presentations

My Kingdom for Five Stars; Incentivized Customer Reviews, Kathleen O'Leary, Deborah Goldring, Maria Petrescu, Selima Ben Mrad
HCBE Faculty Presentations

Miami's Modern District: A Case Study of Place Marketing Narratives, Kathleen O'Leary, Selima Ben Mrad, Maria Petrescu
HCBE Faculty Presentations

A Financial Profile of Those Firms That Maintained or Increased Market Value during a Period of Economic Recession and Financial Market Turmoil, Selima Ben Mrad, Adnan Daghestani, Bruce C. Payne
HCBE Faculty Articles

Do Consumer's Forgive? A Study of Animosity in the MENA Region, Selima Ben Mrad, Tamara F. Mangleburg, Michael R. Mullen
HCBE Faculty Articles

Are Middle-Eastern Consumers Different? A Profile of Ethnocentric and Animus Consumers in Lebanon and Tunisia, Selima Ben Mrad, Laura Kozloski-Hart
HCBE Faculty Articles

Are Middle Eastern Consumers Different? A Profile of Ethnocentric and Animus Consumers in Lebanon and Tunisia, Selima Ben Mrad, Laura Hart, Jana Rutherford
HCBE Faculty Presentations

Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy, Selima Ben Mrad, Laura Kozloski-Hart
HCBE Faculty Articles

Do Rumblings Lead to Real Action? A Case of Animosity and Boycott in China, Selima Ben Mrad, Shirley Ye Sheng, Laura Kozloski-Hart
HCBE Faculty Articles

Animosity and Its Effect on the Consumer Learning Process, Selima Ben Mrad, L. K. Hart, J. Kleban
HCBE Faculty Presentations

Theoretical Model of Consumer Animosity: Motivations & Outcomes in Tunisia and Lebanon, Selima Ben Mrad, M. Mullen, T. Mangleburg
HCBE Faculty Presentations

Consumer Ethnocentrism in the Middle East: Measurement Properties of the CETSCALE in Tunisia and Lebanon, Selima Ben Mrad, Michael R. Mullen, Tamara F. Mangleburg
HCBE Faculty Articles