A Typological Examination of Effective Humor for Content Marketing, James Barry, Sandra S. Graca
HCBE Faculty Books and Book Chapters

An Institutional View of the Communication Flows between Relation-Based and Rule-Based Countries, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Articles

Culture Impact on Perceptions of Communication Effectiveness, James Barry, Sandra S. Graca
HCBE Faculty Articles

Understanding Relationship Quality in China and the U.S., James Barry, Sandra S. Graca
HCBE Faculty Presentations

B2B Commitment Building in Emerging Markets: The Case of Brazil, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Articles

Culture Impact on Perceptions of Communication Effectiveness, James Barry, Sandra S. Graca
HCBE Faculty Presentations

Performance Outcomes of Behavioral Attributes in Buyer-Supplier Relationships, James Barry, Patricia M. Doney, Sandra S. Graca
HCBE Faculty Articles

Communication Flows in Buyer-Supplier Relationships: Exploring the Impact on Trust in the U.S. And Brazil, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Presentations

A Cross-Cultural Typology of Advertising Humor, James Barry, Sandra S. Graca
HCBE Faculty Presentations

A Cross-Cultural Examination of Communication, Relationship Benefits, Trust & Commitment, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Presentations

Communicating in the Global Marketplace: An Exploratory Analysis in Search of a Universal Communication Model, James Barry, Sandra S. Graca
HCBE Faculty Presentations