Antecedents of Brand Citizenship Behavior in Retailing, Yuliya V. Yurova, Matthew Samuel Porricelli, Russell Abratt, Michael Bendixen
Russell Abratt

Death of a Salesman: Birth of a Knowledge Broker, Yuliya V. Yurova, Michael Bendixen, Russell Abratt, M. Rawdan
Russell Abratt

Consumer Perceptions of a Perilous Product: International Tourism to South Africa, Michael T. Bendixen, Denis Cranson, Russell Abratt
Russell Abratt

Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study, J. Siqueira, Michael T. Bendixen, Russell Abratt, Maria Petrescu
HCBE Faculty Presentations

Strategic marketing: concepts and cases, Russell Abratt, Michael T. Bendixen
HCBE Faculty Books and Book Chapters

The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making, Michael T. Bendixen, Maria Petrescu, Russell Abratt
HCBE Faculty Presentations

Producers’ Views on Digital Era Brand Authenticity in a Traditional Winery, Michael T. Bendixen, Michela Mingione, Maria Petrescu, Russell Abratt
HCBE Faculty Presentations

Defining and Identifying Stakeholders: Views from Management and Stakeholders, Kathleen O'Leary, S. Benn, Russell Abratt
Kathleen O'Leary

Managing Across a Corporate and Product Brand Portfolio: Evidence from a Large South African Service Organization, Louise Sevel, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles

Brands That Do Good: Insight into Social Brand Equity, Claire Naidoo, Russell Abratt
HCBE Faculty Articles

Stakeholder Engagement in Corporate Reporting: Towards Building a Strong Reputation, Nivea Blackburn, Val Hooper, Russell Abratt, Judy Brown
HCBE Faculty Articles

The Role of Brand Authenticity in Developing Brand Trust, Sivan Portal, Russell Abratt, Michael T. Bendixen
HCBE Faculty Articles

Building a Human Brand: Brand Anthropomorphism Unravelled, Michael Bendixen, Russell Abratt, Sivan Portal
HCBE Faculty Articles

Personality and Content Preferences on Social Network Sites in South Africa, K. Mwaba, Y. Saini, Russell Abratt
HCBE Faculty Articles

Corporate Identity, Strategy and Change, Russell Abratt, Michela Mingione
HCBE Faculty Articles

The Effect of Vertical Brand Extensions on Consumer-Brand Relationships in South Africa, O. Muroyiwa, Russell Abratt, M. Mingione
HCBE Faculty Articles

The Behavioral Consequences of Internal Brand Management Among Frontline Employees, Michael Bendixen, Rose du Preez, Russell Abratt
HCBE Faculty Articles

Brands that do Good: An Insight into Social Brand Equity, Russell Abratt
HCBE Faculty Presentations

Reducing Reputational Risk: Evaluating Stakeholder Salience and Prioritising Stakeholder Claims, Shaun Benn, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles

Corporate Brands and Corporate Marketing: Emerging Trends in the Big Five Eco-System, John M.T. Balmer, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles

Multiple Stakeholder Management and Corporate Reputation in South Africa, Daysen Govender, Russell Abratt
HCBE Faculty Articles

The Perceptions of Supplier-Buyer Relations and Its Affect on the Corporate Brand, Jeremy Flax, Geoff Bick, Russell Abratt
HCBE Faculty Articles

Defining and Identifying Stakeholders: Views from Management and Stakeholders, Kathleen O'Leary, S. Benn, Russell Abratt
HCBE Faculty Articles

Corporate Brand: USA, Russell Abratt
HCBE Faculty Books and Book Chapters

Perceptions of Branded Entertainment in South Africa, Russell Abratt, N. Musson, G. Bick
HCBE Faculty Presentations

Sales Promotion and Brand Loyalty: Some New Insights, Yuliya V. Yurova, Michael Bendixen, Russell Abratt, M. Mendez, Kathleen O'Leary
HCBE Faculty Articles

Drivers of Corporate Rebranding in the Telecommunications Industry In South Africa, Russell Abratt
HCBE Faculty Presentations

What Is Your Corporate Brand Worth? A Guide to Brand Valuation Approaches, J. Reyneke, Russell Abratt, Geoff Bick
HCBE Faculty Articles

Antecedents of Brand Citizenship Behavior in Retailing, Yuliya V. Yurova, Matthew Samuel Porricelli, Russell Abratt, Michael Bendixen
HCBE Faculty Articles

Death of a Salesman: Birth of a Knowledge Broker, Yuliya V. Yurova, Michael Bendixen, Russell Abratt, M. Rawdan
HCBE Faculty Articles

Stakeholder Saliency and Corporate Reputation: How Managers Prioritize Stakeholder Demands, Russell Abratt
HCBE Faculty Presentations

Antecedents of Brand Citizenship Behavior in Retailing, Russell Abratt
HCBE Faculty Presentations

The Effect of Supplier Relationships on Corporate Brand: A Case Study on Woolworths SA, Russell Abratt
HCBE Faculty Presentations

The Consumer–Provider Relationship in the Dental Industry, Andrew S. Griffith, Russell Abratt
HCBE Faculty Articles

Service Quality of Advertising and Promotions Agencies in South Africa, Bruno Quebra, Geoff Bick, Russell Abratt
HCBE Faculty Articles

Director's Perspectives on the Meaning and Dimensions of Corporate Reputation, C. Reddiar, Nicola Kleyn, Russell Abratt
HCBE Faculty Articles

Building a Strong Corporate Ethical Identity: Key Findings from Suppliers, Nicola Kleyn, Russell Abratt, Kerry Chipp, Michael Goldman
HCBE Faculty Articles

Corporate Identity, Corporate Branding and Corporate Reputations: Reconciliation and Integration, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles

Competitive Advantage, Private-Label Brands, and Category Profitability, Michael S. Pepe, Russell Abratt, Paul Dion
HCBE Faculty Articles

Building and Managing Corporate Reputation: A Framework to Guide Directors, Russell Abratt
HCBE Faculty Presentations

Death of a Salesman: Birth of a Knowledge Broker, Yuliya V. Yurova, Michael T. Bendixen, Russell Abratt, Michael Rawdan
HCBE Faculty Presentations

Storytelling in Reputation Management: The Case of Nashua Mobile South Africa, Merlyn Mittens, Russell Abratt, Peter Christie
HCBE Faculty Articles

Customer Loyalty, Repurchase and Satisfaction: A Meta-Analytical Review, Tamilla Curtis, Russell Abratt, Dawna Rhoades, Paul Dion
HCBE Faculty Articles

The Impact of Sexual Imagery in Advertising: Comparing Hispanics’ and Non-Hispanics’ Attitudes and Responses Toward Print Ads, Kevin Ann Kelsmark, Paul Dion, Russell Abratt, Leann Mischel
HCBE Faculty Articles

Building Corporate Identity, Corporate Brands and Reputation, Russell Abratt
HCBE Faculty Books and Book Chapters

Building Corporate Reputation: A Director's Perspective, Russell Abratt
HCBE Faculty Presentations

A Cross-Cultural Study of the Perceived Benefits of a Retailer Loyalty Scheme in Asia, Peter G. Steyn, Leyland Pitt, Arien Strasheim, Christo Boshoff, Russell Abratt
HCBE Faculty Articles

Reputation and Risk in the B2B Market, Russell Abratt
HCBE Faculty Presentations

Customer Service Expectations in Retail Banking in Africa, Geoff Bick, Russell Abratt, D. Moller
HCBE Faculty Articles

The Impact of Geographic Expansion on Intended Identity of an Organisation, Ryan Spittal, Russell Abratt
HCBE Faculty Articles

Assessing the Impact of University Reputation on Stakeholder Intentions, Jamie Michelle Ressler, Russell Abratt
HCBE Faculty Articles

Twenty Years On: Aligning Corporate Identity, Corporate Branding and Reputation, Russell Abratt
HCBE Faculty Presentations

Corporate Branding in South Africa, Linda Siso, Geoff Bick, Russell Abratt
HCBE Faculty Presentations

The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in Mauritius, Bharati Bina Hawabhay, Russell Abratt, Mark Peters
HCBE Faculty Articles

The Impact of Internal Marketing on the Perception of Service Quality in Retail Banking: A Ghanaian Case, Robert Ankomah Opoku, Nana Atuobi-Yiadom, Cathryn Serwaah Chong, Russell Abratt
HCBE Faculty Articles

Impact of Branding and Product Augmentation on Decision Making in the B2B Market, Michael T. Bendixen, Russell Abratt, N. S. Alexander, G. Bick
HCBE Faculty Articles

Value, Satisfaction, Loyalty and Retention in Professional Services, Rene Trasorras, Russell Abratt
HCBE Faculty Articles

Corporate Brand Management in Higher Education: The Case of ERAU, Tamilla Curtis, Russell Abratt
HCBE Faculty Articles

PR Practitioners in International Assignments: An Assessment of Success and the Influence of Organizational and National Cultures, Veronica Diaz, Russell Abratt, Ruth Clarke, Michael Bendixen
HCBE Faculty Articles

Perceptions of the Corporate Identity Management Process in South Africa, Geoff Bick, Russell Abratt, A. Bergman
HCBE Faculty Articles

Satisfaction, Quality and Value and Effects on Repurchase and Positive Word‐Of‐Mouth Behavioral Intentions in a B2B Services Context, Lori K. Molinari, Russell Abratt
HCBE Faculty Articles

Icon and Markor: Links and Performance in South African Firms, Jean-Paul Berthon, Leyland Pitt, Russell Abratt, Deon Nel
HCBE Faculty Articles

Competencies of Marketing Managers in South Africa, Stuart Melaia, Russell Abratt, Geoff Bick
HCBE Faculty Articles

The Future Role of Retail Bank Managers in South Africa: A Survey-Based Investigation of the Perceptions of Retail Branch Managers, Geoff Bick, Freedom Buthelezi, Russell Abratt
HCBE Faculty Articles

Positioning in Cyberspace: Evaluating Bestselling Authors' Online Communicated Brand Personalities Using Computer-aided Content Analysis, Robert Ankomah Opoku, L. F. Pitt, Russell Abratt
HCBE Faculty Articles

What I Say About Myself: Communication of Brand Personality by African Countries, Leyland F. Pitt, Robert Ankomah Opoku, Magnus Hultman, Russell Abratt, Stavroula Spyropoulou
HCBE Faculty Articles

Trust Determinants and Outcomes in Global B2B Services, Patricia M. Doney, James M. Barry, Russell Abratt
HCBE Faculty Articles

Corporate Identity, Ethics and Reputation in Supplier-Buyer Relationships, Michael T. Bendixen, Russell Abratt
HCBE Faculty Articles

Banking Patronage Motives of the Urban Informal Poor, Michael T. Bendixen, Stephen Graham Saunders, Russell Abratt
HCBE Faculty Articles

Communicating Brand Personality: Are the Web Sites Doing the Talking for Food SMEs?, Michael T. Bendixen, Robert Ankomah Opoku, Russell Abratt, Leyland Pitt
HCBE Faculty Articles

Ethics and Social Responsibility in Supplier-Customer Relationships, Michael T. Bendixen, Russell Abratt, Preston Jones
HCBE Faculty Articles

Diagnosing the Relationship Between Corporate Reputation and Retail Patronage, Wei-Ming Ou, Russell Abratt
HCBE Faculty Articles

Communicating Brand Personality: Are the Websites Doing the Talking For the Top South African Business Schools?, Robert Ankomah Opoku, Russell Abratt, Leyland Pitt
HCBE Faculty Articles

The Influence of Retailer Reputation on Store Patronage, Wei-Ming Ou, Russell Abratt, Paul Dion
HCBE Faculty Articles

A Framework for Brand Revitalization through an Upscale Line Extension, Shantini Munthree, Geoff Bick, Russell Abratt
HCBE Faculty Articles

Stakeholder Strength: PR Survival Strategies in the Internet Age, Rian W. Van der Merwe, Leyland Pitt, Russell Abratt
HCBE Faculty Articles

Relationship Strength and Quality in Industrial Services: A Global Empirical Study, James Barry, Russell Abratt
HCBE Faculty Presentations

Ethics and Corporate Reputation in Supplier-Buyer Relationships, Michael Bendixen, Russell Abratt
HCBE Faculty Presentations

Customer Perceptions of the Value Delivered By Retail Banks in South Africa, Geoff Bick, Andrew Beric Brown, Russell Abratt
HCBE Faculty Articles

A New Model of the Corporate Identity Management Process, Geoff Bick, Marciene C. Jacobson, Russell Abratt
HCBE Faculty Articles

Brand Equity in the Business-To-Business Market, Michael T. Bendixen, Kalala A. Bukasa, Russell Abratt
HCBE Faculty Articles

Global Managers Wanted: Building Successful International Marketing Leaders, Russell Abratt
HCBE Faculty Presentations

A Framework for Concentric Diversification through Sustainable Competitive Advantage, Rasoava Rijamampianina, Russell Abratt, Yumiko February
HCBE Faculty Articles

Valuing Brands and Brand Equity: Methods and Processes, Russell Abratt, Geoff Bick
HCBE Faculty Articles

The Corporate Identity Management Process Revisited, Geoff Bick, Marciene C. Jacobson, Russell Abratt
HCBE Faculty Articles

Managing Co-Branding Strategies: Global Brands into Local Markets, Russell Abratt, Patience Motlana
HCBE Faculty Articles

Customer–Supplier Partnerships: Perceptions of a Successful Key Account Management Program, Russell Abratt, Phillip Michael Kelly
HCBE Faculty Articles

Understanding Factors Affecting Salespeople’s Perceptions of Ethical Behavior in South Africa, Russell Abratt, Neale Penman
HCBE Faculty Articles

Potential of the Internet as a Retailing Channel in South Africa, Russell Abratt, Luis Henriques Da Silva
HCBE Faculty Articles

Corporate Branding in a Banking Environment, Anne Daffey, Russell Abratt
HCBE Faculty Articles

Corporate Branding: Operationalising the Concept in a Banking Environment, Anne Daffey, Russell Abratt
HCBE Faculty Presentations

Perceptions of IMC and Organisational Change among Agencies in South Africa, Janice Kallmeyer, Russell Abratt
HCBE Faculty Articles

Knowledge Products: Their Conceptualisation and Properties, Michael T. Bendixen, Russell Abratt, H. Myres
HCBE Faculty Articles

Development and Management of Corporate Image in South Africa, Russell Abratt, Thabiso Nsenki Mofokeng
HCBE Faculty Articles

The Views of South African Marketers Concerning Consumer Privacy, Nicola Higgs-Kleyn, Russell Abratt, Rowan Brewer
HCBE Faculty Articles

Factors Influencing General Practitioners in the Prescription of Homeopathic Medicines, Russell Abratt, Julie Lanteigne
HCBE Faculty Articles

Success and Failure Factors in Developing New Banking and Insurance Services in South Africa, Nicola Oldenboom, Russell Abratt
HCBE Faculty Articles

Client-Agency Perspectives of Information Needs for Media Planning, Russell Abratt, D. Cowan
HCBE Faculty Articles

Relationship Marketing in Private Banking in South Africa, Russell Abratt, Joy Russell
HCBE Faculty Articles

Sales Force Compensation and Incentive Schemes: Practices in the South African Pharmaceutical Industry, Russell Abratt, Manfred Klein
HCBE Faculty Articles

Ethical Perceptions of South African Retailers: Management and Sales Personnel, Michael T. Bendixen, Russell Abratt, Karen Drop
HCBE Faculty Articles

Sales Contests as a Sales Motivator, Russell Abratt
HCBE Faculty Presentations

Business Legitimacy among Business Students in the United States, Great Britain, and South Africa, Lori M. Zalka, Meredith Downes, Shawnta S. Friday, Susan R. Perry, Karen Paul, Russell Abratt, Peter Curwen
HCBE Faculty Articles

The Successful Development of Banking and Insurance Products in S.A., Russell Abratt
HCBE Faculty Presentations

Corporate Sponsorship of the Rugby World Cup 1995: An Analysis of Sponsors and Spectators, Jacqui Spence, Russell Abratt, Douglas Mattheus
HCBE Faculty Articles

Use of Psychographics in Consumer Market Segmentation: The South African Experience, Jacqui Spence, Russell Abratt, Bobby Amos Malabie
HCBE Faculty Articles

The 4P-4R Framework: The Marketing Mix for Knowledge Products, Russell Abratt
HCBE Faculty Presentations

Consumer Perceptions of a Perilous Product: International Tourism to South Africa, Michael T. Bendixen, Denis Cranson, Russell Abratt
HCBE Faculty Articles

An International Industry Perspective of Tourism to Post-Apartheid South Africa: Implications for Marketing Management, Michael T. Bendixen, Denis Cranson, Russell Abratt
HCBE Faculty Articles

Role of the Market Maven in Retailing: A General Marketplace Influencer, Russell Abratt, Deon Nel, Christo Nezer
HCBE Faculty Articles

Implementing Business Ethics in Large British Organisations, Russell Abratt, Nicola Higgs
HCBE Faculty Articles

Manufacturer and Retailer Perceptions of In-Store Promotions in South Africa, Russell Abratt, Michael T. Bendixen, Amanda duPlessis
HCBE Faculty Articles

The Promotions Mix Practices of Retail Pharmacies: Towards an Appropriation Model, Russell Abratt, Joy M. Anley
HCBE Faculty Articles

Relationship between Marketing Planning and Annual Budgeting, Russell Abratt, John Ford
HCBE Faculty Articles

Marketing Planning Practices of South African Companies, Russell Abratt, Nicola Higgs
HCBE Faculty Articles

Determinants of Product Innovation in Speciality Chemical Companies, Russell Abratt, Anthonie van Altena Lombard
HCBE Faculty Articles

Ethical Beliefs of Sales Managers Operating in South Africa, Russell Abratt
HCBE Faculty Presentations

Market Segmentation Practices of Industrial Marketers, Russell Abratt
HCBE Faculty Articles

Ethical Perceptions of Retail Managers, Russell Abratt
HCBE Faculty Presentations

An Examination of the Ethical Beliefs of Managers Using Selected Scenarios in a Cross-Cultural Environment, Russell Abratt, Deon Nel, Nicola Susan Higgs
HCBE Faculty Articles

The Ethical Beliefs of Retail Executives: The Case of South Africa & Zimbabwe, Russell Abratt
HCBE Faculty Presentations

The Role of Culture in Communication: Perception of Advertising Agencies, Russell Abratt
HCBE Faculty Presentations

Unplanned Buying and In‐Store Stimuli in Supermarkets, Russell Abratt, Stephen Donald Goodey
HCBE Faculty Articles

Marketing Ethics and the Marketing Mix: Managerial Issues, Russell Abratt
HCBE Faculty Articles

A Survey of Sales Incentive Programs, Russell Abratt, Michael R. Smythe
HCBE Faculty Articles

The Evaluation of Sports Sponsorships, Russell Abratt, Pieter Schalk Grobler
HCBE Faculty Articles

Perceptions of the Societal Marketing Concept, Russell Abratt, Diane Sacks
HCBE Faculty Articles

Selection and Motivation of Industrial Distributors: A Comparative Analysis, Russell Abratt, Leyland Pitt
HCBE Faculty Articles

The Marketing Challenge: Towards Being Profitable and Socially Responsible, Russell Abratt, Diane Sacks
HCBE Faculty Articles

Music in Advertisements for Unmentionable Products—A Classical Conditioning Experiment, Leyland F. Pitt, Russell Abratt
HCBE Faculty Articles

Pricing in Non-Profit Organizations - A Framework and Conceptual Overview, Russell Abratt, Leyland F. Pitt
HCBE Faculty Articles

Corporate Objectives in Sports Sponsorship, Russell Abratt, Brian C. Clayton, Leyland F. Pitt
HCBE Faculty Articles

Advertising Objectives of Industrial Marketers, Russell Abratt
HCBE Faculty Articles

The Moral Minefield: Legal and Social Issues of Tobacco and Liquor Marketing, Diane Sacks, Russell Abratt
HCBE Faculty Articles

Industrial Buying in High-Tech Markets, Russell Abratt
HCBE Faculty Articles

Promotion Mix Practices of Market Leaders: A Cross-Sector Analysis, Russell Abratt, N. Chorn, B.I.C. van der Westhuizen
HCBE Faculty Articles

Corruption In Business — Are Management Attitudes Right?, Leyland F. Pitt, Russell Abratt
HCBE Faculty Articles

Pricing Practices in Two Industries, Russell Abratt, Leyland F. Pitt
HCBE Faculty Articles

Business Giving as a Social Responsibility, Russell Abratt, J. Urdang
HCBE Faculty Articles

The Key to a Successful Shopping Centre, Russell Abratt, J.L. C. Fourie, Leyland F. Pitt
HCBE Faculty Articles

A New Promotion Mix Appropriation Model, Russell Abratt, Brian I.C. van der Westhuizen
HCBE Faculty Articles

The Marketing Audit - Its Use by South African Companies, L. F. Pitt, P. G. Steyn, Russell Abratt
HCBE Faculty Articles

Consumer Dissatisfaction - Does the Consumer Seek Redress?, L. F. Pitt, Russell Abratt
HCBE Faculty Articles

Coordination in a Franchise Channel, Russell Abratt, M. H. Lindenberg
HCBE Faculty Articles

The Marketing Orientation of South African Industrial Companies, Russell Abratt
HCBE Faculty Articles

The Senior Marketing Executive in South African Industrial Companies, Russell Abratt
HCBE Faculty Articles

The Evolution of Distribution Channels, Russell Abratt, M. H. Lindenburg
HCBE Faculty Articles

The Interrelationship between Human Resource Management and Corporate Strategy, Russell Abratt
HCBE Faculty Articles

The Job Description and the Marketing Manager - An Aid or a Hindrance, Russell Abratt
HCBE Faculty Articles

Industrial Marketing Research - Theory and Practice, Russell Abratt
HCBE Faculty Articles

Marketing Control in Retailing, Russell Abratt
HCBE Faculty Articles