The Behavioral Consequences of Internal Brand Management Among Frontline Employees, Michael Bendixen, Rose du Preez, Russell Abratt
HCBE Faculty Articles

The Impact of Internal Brand Management on Employee Job Satisfaction, Brand Commitment and Intention to Stay, Michael T. Bendixen, Rose du Preez
HCBE Faculty Articles

A Customer Centric Approach to Measuring Quality in a Call Center: A Case Study, Michael Bendixen, Rose du Preez
HCBE Faculty Presentations

Key Performance Metrics Revisited, Michael Bendixen, Rose du Preez
HCBE Faculty Presentations

Various Implications of Forecasting Error, Michael Bendixen, Rose du Preez
HCBE Faculty Presentations