The Impact of Internal Marketing on the Perception of Service Quality in Retail Banking: A Ghanaian Case, Robert Ankomah Opoku, Nana Atuobi-Yiadom, Cathryn Serwaah Chong, Russell Abratt
HCBE Faculty Articles

Positioning in Cyberspace: Evaluating Bestselling Authors' Online Communicated Brand Personalities Using Computer-aided Content Analysis, Robert Ankomah Opoku, L. F. Pitt, Russell Abratt
HCBE Faculty Articles

What I Say About Myself: Communication of Brand Personality by African Countries, Leyland F. Pitt, Robert Ankomah Opoku, Magnus Hultman, Russell Abratt, Stavroula Spyropoulou
HCBE Faculty Articles

Communicating Brand Personality: Are the Web Sites Doing the Talking for Food SMEs?, Michael T. Bendixen, Robert Ankomah Opoku, Russell Abratt, Leyland Pitt
HCBE Faculty Articles

Communicating Brand Personality: Are the Websites Doing the Talking For the Top South African Business Schools?, Robert Ankomah Opoku, Russell Abratt, Leyland Pitt
HCBE Faculty Articles