Part of the Business Commons

Works by R. du Preez in Business

2013

The Relationship between Internal Brand Marketing, Brand Citizenship Behavior and Brand Commitment, Yuliya V. Yurova, R. du Preez, Michael Bendixen
HCBE Faculty Presentations

The Impact of Internal Brand Marketing on Job Satisfaction, Brand Commitment and Turnover Intention, Yuliya V. Yurova, R. du Preez, Michael Bendixen
HCBE Faculty Presentations

2004

MultiChoice: Managing the Queue, Michael Bendixen, R. du Preez
HCBE Faculty Presentations