The Impact of Generational Cohorts on Brand Authenticity, Michael Bendixen, M. Mingione, R. Abratt, S. Pattuglia
HCBE Faculty Presentations

The Role of Brand Authenticity in the Development of Brand Trust in South Africa, Michael Bendixen, S. Portal, R. Abratt
HCBE Faculty Presentations

Antecedents of Brand Citizenship Behavior in Retailing, Yuliya V. Yurova, M. Porrichelli, R. Abratt, Michael Bendixen
HCBE Faculty Presentations

Corporate Cults and Ways of Life, Michael Bendixen, R. Abratt, V. Bhimsan
HCBE Faculty Presentations

Managing Projects in a Virtual Organization, Michael Bendixen, R. Abratt, S. Mills
HCBE Faculty Presentations

Ethics and Social Responsibility in Supplier-Customer Relationships, Michael Bendixen, R. Abratt, M. Birkhead, Preston Jones
HCBE Faculty Presentations

Quality Assurance and Assessment of Doctoral Programs: The Comprehensive Exams, Bahaudin G. Mujtaba, R. Abratt
HCBE Faculty Presentations

The Business Decision-Making Process, Michael T. Bendixen, J. Spence, R. Abratt
HCBE Faculty Books and Book Chapters

The Marketing Mix for Knowledge Products, Michael Bendixen, J. Spence, H. Myres, R. Abratt
HCBE Faculty Presentations

Factors Affecting the Implementation of Customer Orientation, Michael Bendixen, J. Spence, N. Spiro, R. Abratt
HCBE Faculty Presentations

Cross Cultural Analysis of Factors Affecting Consumer Patronage: Implications for South Africa Retailers, Michael Bendixen, R. Abratt, D. E. Herdan
HCBE Faculty Presentations