Online Piracy in the Context of Routine Activities and Subjective Norms, Maria Petrescu, John T. Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Hispanics and Viral Advertising, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Piracy, Price, and Word-Of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Presentations

Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Hispanic-Americans, Mobile Advertising and Mobile Services, Maria Petrescu, Eric Karson, Pradeep K. Korgaonkar
HCBE Faculty Articles

Personalized Advertising, Invasiveness, and Consumers' Attitudes, John T. Gironda, Pradeep K. Korgaonkar
HCBE Faculty Presentations

Understanding Consumers' Social Networking Site Usage, John T. Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Shopping Orientations and Patronage Preferences for Internet Auctions, Maria Petrescu, Pradeep K. Korgaonkar, Enrique Becerra
HCBE Faculty Articles

Viral Advertising and Ad Appeals, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root
HCBE Faculty Presentations

Viral Advertising and Its Place in the Advertising Framework, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root
HCBE Faculty Presentations

Viral Advertising: Definitional Review and Synthesis, Maria Petrescu, Pradeep K. Korgaonkar
HCBE Faculty Articles