Competitive Advantage, Private-Label Brands, and Category Profitability, Michael S. Pepe, Russell Abratt, Paul Dion
HCBE Faculty Articles

Customer Loyalty, Repurchase and Satisfaction: A Meta-Analytical Review, Tamilla Curtis, Russell Abratt, Dawna Rhoades, Paul Dion
HCBE Faculty Articles

The Impact of Sexual Imagery in Advertising: Comparing Hispanics’ and Non-Hispanics’ Attitudes and Responses Toward Print Ads, Kevin Ann Kelsmark, Paul Dion, Russell Abratt, Leann Mischel
HCBE Faculty Articles

The Influence of Retailer Reputation on Store Patronage, Wei-Ming Ou, Russell Abratt, Paul Dion
HCBE Faculty Articles