Managing Across a Corporate and Product Brand Portfolio: Evidence from a Large South African Service Organization, Louise Sevel, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles

Reducing Reputational Risk: Evaluating Stakeholder Salience and Prioritising Stakeholder Claims, Shaun Benn, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles

Corporate Brands and Corporate Marketing: Emerging Trends in the Big Five Eco-System, John M.T. Balmer, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles

Director's Perspectives on the Meaning and Dimensions of Corporate Reputation, C. Reddiar, Nicola Kleyn, Russell Abratt
HCBE Faculty Articles

Building a Strong Corporate Ethical Identity: Key Findings from Suppliers, Nicola Kleyn, Russell Abratt, Kerry Chipp, Michael Goldman
HCBE Faculty Articles

Corporate Identity, Corporate Branding and Corporate Reputations: Reconciliation and Integration, Russell Abratt, Nicola Kleyn
HCBE Faculty Articles