Consumer Perceptions of a Perilous Product: International Tourism to South Africa, Michael T. Bendixen, Denis Cranson, Russell Abratt
Russell Abratt

Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study, J. Siqueira, Michael T. Bendixen, Russell Abratt, Maria Petrescu
HCBE Faculty Presentations

Strategic marketing: concepts and cases, Russell Abratt, Michael T. Bendixen
HCBE Faculty Books and Book Chapters

The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making, Michael T. Bendixen, Maria Petrescu, Russell Abratt
HCBE Faculty Presentations

Producers’ Views on Digital Era Brand Authenticity in a Traditional Winery, Michael T. Bendixen, Michela Mingione, Maria Petrescu, Russell Abratt
HCBE Faculty Presentations

The Role of Brand Authenticity in Developing Brand Trust, Sivan Portal, Russell Abratt, Michael T. Bendixen
HCBE Faculty Articles

The Impact of Internal Brand Management on Employee Job Satisfaction, Brand Commitment and Intention to Stay, Michael T. Bendixen, Rose du Preez
HCBE Faculty Articles

Death of a Salesman: Birth of a Knowledge Broker, Yuliya V. Yurova, Michael T. Bendixen, Russell Abratt, Michael Rawdan
HCBE Faculty Presentations

A Theory of the Outsourcing Firm, Michael T. Bendixen, Dave Luvison
HCBE Faculty Books and Book Chapters

The Behavioral Consequences of Outsourcing: Looking Through the Lens of Paradox, Michael T. Bendixen, Dave Luvison
HCBE Faculty Articles

Impact of Branding and Product Augmentation on Decision Making in the B2B Market, Michael T. Bendixen, Russell Abratt, N. S. Alexander, G. Bick
HCBE Faculty Articles

Core Corporate Governance Dilemmas Facing Boards: A South African Perspective, Michael T. Bendixen, Hyram Serretta, Margie Sutherland
HCBE Faculty Articles

Building Flexibility into Multi-National Human Resource Strategy: A Study of Four South African Multi-National Enterprises, Michael T. Bendixen, Albert Wocke, Rasoava Rijamampianina
HCBE Faculty Books and Book Chapters

Corporate Identity, Ethics and Reputation in Supplier-Buyer Relationships, Michael T. Bendixen, Russell Abratt
HCBE Faculty Articles

Banking Patronage Motives of the Urban Informal Poor, Michael T. Bendixen, Stephen Graham Saunders, Russell Abratt
HCBE Faculty Articles

Communicating Brand Personality: Are the Web Sites Doing the Talking for Food SMEs?, Michael T. Bendixen, Robert Ankomah Opoku, Russell Abratt, Leyland Pitt
HCBE Faculty Articles

Building Flexibility into Multi-National Human Resource Strategy: A Study of Four South African Multi-National Enterprises, Michael T. Bendixen, Albert Wocke, Rasoava Rijamampianina
HCBE Faculty Articles

Ethics and Social Responsibility in Supplier-Customer Relationships, Michael T. Bendixen, Russell Abratt, Preston Jones
HCBE Faculty Articles

Brand Equity in the Business-To-Business Market, Michael T. Bendixen, Kalala A. Bukasa, Russell Abratt
HCBE Faculty Articles

The Business Decision-Making Process, Michael T. Bendixen, J. Spence, R. Abratt
HCBE Faculty Books and Book Chapters

Using the Impossibility Theorem to Manage the Culture of an Organisation, Michael T. Bendixen
HCBE Faculty Books and Book Chapters

Knowledge Products: Their Conceptualisation and Properties, Michael T. Bendixen, Russell Abratt, H. Myres
HCBE Faculty Articles

The Management Implications of Ethnicity in South Africa, Michael T. Bendixen, Adele Thomas
HCBE Faculty Articles

Perceived Qualities of a 'Good' Chairman: A Challenge for Corporate Governance in South Africa, Michael T. Bendixen, Adele Thomas
HCBE Faculty Articles

Ethical Perceptions of South African Retailers: Management and Sales Personnel, Michael T. Bendixen, Russell Abratt, Karen Drop
HCBE Faculty Articles

Risk Estimation for Shares on the Johannesburg Stock Exchange Using Transfer Function Modeling, Michael T. Bendixen, Ian K. Craig
HCBE Faculty Articles

Cross-Cultural Management Philosophies, Michael T. Bendixen, Bruce Burger
HCBE Faculty Articles

A Practical Guide to the Use of Correspondence Analysis in Marketing Research, Michael T. Bendixen
HCBE Faculty Articles

Consumer Perceptions of a Perilous Product: International Tourism to South Africa, Michael T. Bendixen, Denis Cranson, Russell Abratt
HCBE Faculty Articles

An International Industry Perspective of Tourism to Post-Apartheid South Africa: Implications for Marketing Management, Michael T. Bendixen, Denis Cranson, Russell Abratt
HCBE Faculty Articles

Consumer Evaluation of Perceived Risks for Goods and Services, Michael T. Bendixen, Graham Gault
HCBE Faculty Articles

Manufacturer and Retailer Perceptions of In-Store Promotions in South Africa, Russell Abratt, Michael T. Bendixen, Amanda duPlessis
HCBE Faculty Articles

Compositional Perceptual Mapping Using Chi-Squared Trees Analysis and Correspondence Analysis, Michael T. Bendixen
HCBE Faculty Articles

Consumer Perceptions of Environmentally Friendly Products, Michael T. Bendixen, M. Sandler, D. Seligman
HCBE Faculty Articles

Advertising Effects and Effectiveness, Michael T. Bendixen
HCBE Faculty Articles

Bankers' Views on Securitisation in South Africa, Michael T. Bendixen, Gail Tensfeldt, Colin Firer
HCBE Faculty Articles

Business Forecasting in South Africa: Practice and Cases, Michael T. Bendixen, K. A. Yeomans
HCBE Faculty Articles