Antecedents of Brand Citizenship Behavior in Retailing
Russell Abratt
Part of the Business Commons
Works by Michael Bendixen in Business
2018
2017
The Behavioral Consequences of Internal Brand Management Among Frontline Employees
HCBE Faculty Articles
The Role of Brand Authenticity in the Development of Brand Trust in South Africa
HCBE Faculty Presentations
2015
2014
2013
A Customer Centric Approach to Measuring Quality in a Call Center: A Case Study
HCBE Faculty Presentations
The Relationship between Internal Brand Marketing, Brand Citizenship Behavior and Brand Commitment
HCBE Faculty Presentations
The Impact of Internal Brand Marketing on Job Satisfaction, Brand Commitment and Turnover Intention
HCBE Faculty Presentations
2012
2011
2009
PR Practitioners in International Assignments: An Assessment of Success and the Influence of Organizational and National Cultures
HCBE Faculty Articles
The Role of Information Technology in Call Centers: Help Desk Agents' Perspective
HCBE Faculty Presentations
2008
The Unintended Consequences of Outsourcing: Toward a Theory of Replacement
HCBE Faculty Presentations
2007
2006
2005
2004
2002
1999
What Does It Take to Be a Good Chairman? A Comparative Study between the UK and South Africa
HCBE Faculty Presentations
1997
German Intern. Tourists' Attitudes & Perceptions Regarding Tourist Destinations Generally & the Resulting Implications for South Africa
HCBE Faculty Presentations
Ethnic Culture in South Africa: An International Perspective of Competitiveness
HCBE Faculty Presentations
1995
Cross Cultural Analysis of Factors Affecting Consumer Patronage: Implications for South Africa Retailers
HCBE Faculty Presentations
1994
Black Consumers' Perceptions of Service Quality in the Life Insurance Industry
HCBE Faculty Presentations
Converting Verbal Scales to Interval Scales Using Correspondence Analysis
HCBE Faculty Presentations