Antecedents of Brand Citizenship Behavior in Retailing, Yuliya V. Yurova, Matthew Samuel Porricelli, Russell Abratt, Michael Bendixen
Russell Abratt

Antecedents of Brand Citizenship Behavior in Retailing, Yuliya V. Yurova, Matthew Samuel Porricelli, Russell Abratt, Michael Bendixen
HCBE Faculty Articles

THE ANTECEDENTS AND CONSEQUENCES OF BRAND CITIZENSHIP BEHAVIOR, Matthew Samuel Porricelli
HCBE Theses and Dissertations