Special Panel Session: Advanced Analytics- The Impact on Marketing and Evolution from Descriptive to Prescriptive, Maria Petrescu
HCBE Faculty Presentations

Online Social Contagion in Politically Charged Consumer Boycotts, Maria Petrescu
HCBE Faculty Presentations

"A Kiss Is but a Kiss": Cultural Mores, Ethical Relativism, and Sexual Harassment Liability, Frank J. Cavico, Bahaudin G. Mujtaba, Stephen C. Muffler, Maria Petrescu
Bahaudin Mujtaba

Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study, J. Siqueira, Michael T. Bendixen, Russell Abratt, Maria Petrescu
HCBE Faculty Presentations

The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making, Michael T. Bendixen, Maria Petrescu, Russell Abratt
HCBE Faculty Presentations

Producers’ Views on Digital Era Brand Authenticity in a Traditional Winery, Michael T. Bendixen, Michela Mingione, Maria Petrescu, Russell Abratt
HCBE Faculty Presentations

Online Piracy and Country-Level Influencers, Maria Petrescu, Pradeep Korgaonkar, John T. Gironda
John Gironda

Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing, Maria Petrescu, Chruv Bhatli
Maria Petrescu

Online Piracy vs. Public Policy and Cultural Influencers, Maria Petrescu, John Gironda, Pradeep Korgaonkar
Maria Petrescu

Negative eWOM in Social Media and Stock Evolution, Maria Petrescu
HCBE Faculty Presentations

Social Bonds and Millennial Consumers' Activity in Social Networks, Maria Petrescu, Costinel Dobre, Anca-Maria Milovan-Ciuta
HCBE Faculty Articles

Consumer Aspirations and Subjective Well-Being, Maria Petrescu, Aycan Kara
HCBE Faculty Articles

Online Piracy in the Context of Routine Activities and Subjective Norms, Maria Petrescu, John T. Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Ad Scepticism and Retouch-Free Disclaimers: are They Worth it?, Maria Petrescu, Michela Mingione, John Gironda, Herbert Brotspies
HCBE Faculty Articles

Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media, Maria Petrescu, Tamara Mangleburg, Selima Ben Mrad, Kathleen O'Leary
HCBE Faculty Articles

Qualitative Marketing Research: The State of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report Conference

Are Brand Benefits Perceived Differently in Less Developed Economies? A Scale Development and Validation, Samy Belaid, Selima Ben Mrad, Jérôme Lacoeuilhe, Maria Petrescu
HCBE Faculty Articles

Qualitative Marketing Research: The State of Journal Publications, Maria Petrescu, Brianna Lauer
The Qualitative Report

Consumer Initial Trust towards Internet-Only Banks in France?, Selima Ben Mrad, Kaabachi Souheila, Maria Petrescu
HCBE Faculty Articles

Prosumer Motivations for Electronic Word-Of-Mouth Communication Behaviors, Maria Petrescu, Monica Fine, John Gironda
HCBE Faculty Articles

Incentivized Reviews: Promising the Moon for a Few Stars, Kathleen O'Leary, Maria Petrescu, Deborah Goldring, Selima Ben Mrad
HCBE Faculty Articles

Hispanics and Viral Advertising, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

How do Incentivized Product Reviews Impact Sales?, Maria Petrescu, Kathleen O'Leary, Deborah Goldring, Selima Ben Mrad
HCBE Faculty Presentations

Online Piracy vs. Public Policy and Cultural Influencers, Maria Petrescu, John Gironda, Pradeep Korgaonkar
HCBE Faculty Articles

Self-Employed Individuals with and without Employees: Individual, Social, and Economic Level Differences, Maria Petrescu
HCBE Faculty Articles

With the Head in the Cloud, Maria Petrescu
HCBE Faculty Books and Book Chapters

Consumption and Well-Being, Maria Petrescu, Aycan Kara
HCBE Faculty Presentations

Self-Employment and Its Effects on Socio-Emotional Well-Being, Maria Petrescu, Aycan Kara
HCBE Faculty Presentations

Piracy, Price, and Word-Of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Presentations

Assessing Consumer Confidence from Online Sources, Maria Petrescu, Costinel Dobre, Selima Ben Mrad
HCBE Faculty Presentations

My Kingdom for Five Stars; Incentivized Customer Reviews, Kathleen O'Leary, Deborah Goldring, Maria Petrescu, Selima Ben Mrad
HCBE Faculty Presentations

Miami's Modern District: A Case Study of Place Marketing Narratives, Kathleen O'Leary, Selima Ben Mrad, Maria Petrescu
HCBE Faculty Presentations

Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Hispanic-Americans, Mobile Advertising and Mobile Services, Maria Petrescu, Eric Karson, Pradeep K. Korgaonkar
HCBE Faculty Articles

"A Kiss Is but a Kiss": Cultural Mores, Ethical Relativism, and Sexual Harassment Liability, Frank J. Cavico, Bahaudin G. Mujtaba, Stephen C. Muffler, Maria Petrescu
HCBE Faculty Articles

Differences between Self-Employed Individuals and Business Owners, Maria Petrescu
HCBE Faculty Presentations

Online Piracy and Country-Level Influencers, Maria Petrescu, Pradeep Korgaonkar, John T. Gironda
HCBE Faculty Presentations

Qualitative Research and Contemporary Issues, Maria Petrescu
HCBE Faculty Presentations

Qualitative Marketing Research: Black Sheep or Black Swan, Maria Petrescu
HCBE Faculty Presentations

Cultural Regions of Canada and United States: Implications for International Management Research, Maria Petrescu, Ratan Dheer, Tomasz Lenartowicz, Mark F. Peterson
HCBE Faculty Articles

Shopping Orientations and Patronage Preferences for Internet Auctions, Maria Petrescu, Pradeep K. Korgaonkar, Enrique Becerra
HCBE Faculty Articles

Viral Advertising and the Implications of Social Media, Maria Petrescu
HCBE Faculty Books and Book Chapters

Viral Marketing and Social Networks, Maria Petrescu
HCBE Faculty Books and Book Chapters

Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials, Maria Petrescu, John Gironda
HCBE Faculty Presentations

Consumer Conformity and Susceptibility to Interpersonal Influence, Maria Petrescu
HCBE Faculty Presentations

Consumer Behavior in Flea Markets and Marketing to the Bottom of the Pyramid, Maria Petrescu, Dhruv Bhatli
HCBE Faculty Articles

Black Friday and Cyber Monday: A Case Study, Maria Petrescu, Micah Murphy
HCBE Faculty Articles

Marketing Research Using Single-Item Indicators in Structural Equation Models, Maria Petrescu
HCBE Faculty Articles

Cloud Computing and Business-To-Business Networks, Maria Petrescu
HCBE Faculty Articles

Exploring the Impact of Cloud Computing on Organizational Learning and Entrepreneurial Opportunities, Maria Petrescu, Chruv Bhatli
HCBE Faculty Presentations

Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing, Maria Petrescu, Chruv Bhatli
HCBE Faculty Presentations

Influence of Religion and Religiosity on Consumer Behavior - An Integrative Model, Maria Petrescu
HCBE Faculty Presentations

Viral Advertising and Ad Appeals, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root
HCBE Faculty Presentations

Viral Advertising and Its Place in the Advertising Framework, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root
HCBE Faculty Presentations

Viral Advertising: Definitional Review and Synthesis, Maria Petrescu, Pradeep K. Korgaonkar
HCBE Faculty Articles

Online Price Dispersion: More Than Imperfect Information, Maria Petrescu
HCBE Faculty Articles