A Cross-Cultural Study of the Perceived Benefits of a Retailer Loyalty Scheme in Asia, Peter G. Steyn, Leyland Pitt, Arien Strasheim, Christo Boshoff, Russell Abratt
HCBE Faculty Articles

Icon and Markor: Links and Performance in South African Firms, Jean-Paul Berthon, Leyland Pitt, Russell Abratt, Deon Nel
HCBE Faculty Articles

Communicating Brand Personality: Are the Web Sites Doing the Talking for Food SMEs?, Michael T. Bendixen, Robert Ankomah Opoku, Russell Abratt, Leyland Pitt
HCBE Faculty Articles

Communicating Brand Personality: Are the Websites Doing the Talking For the Top South African Business Schools?, Robert Ankomah Opoku, Russell Abratt, Leyland Pitt
HCBE Faculty Articles

Stakeholder Strength: PR Survival Strategies in the Internet Age, Rian W. Van der Merwe, Leyland Pitt, Russell Abratt
HCBE Faculty Articles

Selection and Motivation of Industrial Distributors: A Comparative Analysis, Russell Abratt, Leyland Pitt
HCBE Faculty Articles