What I Say About Myself: Communication of Brand Personality by African Countries, Leyland F. Pitt, Robert Ankomah Opoku, Magnus Hultman, Russell Abratt, Stavroula Spyropoulou
HCBE Faculty Articles

Music in Advertisements for Unmentionable Products—A Classical Conditioning Experiment, Leyland F. Pitt, Russell Abratt
HCBE Faculty Articles

Pricing in Non-Profit Organizations - A Framework and Conceptual Overview, Russell Abratt, Leyland F. Pitt
HCBE Faculty Articles

Corporate Objectives in Sports Sponsorship, Russell Abratt, Brian C. Clayton, Leyland F. Pitt
HCBE Faculty Articles

Corruption In Business — Are Management Attitudes Right?, Leyland F. Pitt, Russell Abratt
HCBE Faculty Articles

Pricing Practices in Two Industries, Russell Abratt, Leyland F. Pitt
HCBE Faculty Articles

The Key to a Successful Shopping Centre, Russell Abratt, J.L. C. Fourie, Leyland F. Pitt
HCBE Faculty Articles