Positioning in Cyberspace: Evaluating Bestselling Authors' Online Communicated Brand Personalities Using Computer-aided Content Analysis, Robert Ankomah Opoku, L. F. Pitt, Russell Abratt
HCBE Faculty Articles

The Marketing Audit - Its Use by South African Companies, L. F. Pitt, P. G. Steyn, Russell Abratt
HCBE Faculty Articles

Consumer Dissatisfaction - Does the Consumer Seek Redress?, L. F. Pitt, Russell Abratt
HCBE Faculty Articles