Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
John Gironda

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
Yuliya Yurova

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
HCBE Faculty Presentations