Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
John Gironda

Defining and Identifying Stakeholders: Views from Management and Stakeholders, Kathleen O'Leary, S. Benn, Russell Abratt
Kathleen O'Leary

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
Yuliya Yurova

Reciprocal Influences and Effects of Viral NWOM Campaigns in Social Media, Maria Petrescu, Tamara Mangleburg, Selima Ben Mrad, Kathleen O'Leary
HCBE Faculty Articles

Incentivized Reviews: Promising the Moon for a Few Stars, Kathleen O'Leary, Maria Petrescu, Deborah Goldring, Selima Ben Mrad
HCBE Faculty Articles

How do Incentivized Product Reviews Impact Sales?, Maria Petrescu, Kathleen O'Leary, Deborah Goldring, Selima Ben Mrad
HCBE Faculty Presentations

Funny, Scary, Dead: Negative Depictions of Male Homosexuality in American Advertising, Kathleen O'Leary, Blaine J. Branchik
HCBE Faculty Articles

Defining and Identifying Stakeholders: Views from Management and Stakeholders, Kathleen O'Leary, S. Benn, Russell Abratt
HCBE Faculty Articles

My Kingdom for Five Stars; Incentivized Customer Reviews, Kathleen O'Leary, Deborah Goldring, Maria Petrescu, Selima Ben Mrad
HCBE Faculty Presentations

Miami's Modern District: A Case Study of Place Marketing Narratives, Kathleen O'Leary, Selima Ben Mrad, Maria Petrescu
HCBE Faculty Presentations

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
HCBE Faculty Presentations

Sales Promotion and Brand Loyalty: Some New Insights, Yuliya V. Yurova, Michael Bendixen, Russell Abratt, M. Mendez, Kathleen O'Leary
HCBE Faculty Articles