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Operationalizing Thought Leadership for Online B2B Marketing, James Barry, John T. Gironda HCBE Faculty Articles
Online Piracy and Country-Level Influencers, Maria Petrescu, Pradeep Korgaonkar, John T. Gironda John Gironda
Online Piracy in the Context of Routine Activities and Subjective Norms, Maria Petrescu, John T. Gironda, Pradeep K. Korgaonkar HCBE Faculty Articles
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Personalized Advertising, Invasiveness, and Consumers' Attitudes, John T. Gironda, Pradeep K. Korgaonkar HCBE Faculty Presentations
Online Piracy and Country-Level Influencers, Maria Petrescu, Pradeep Korgaonkar, John T. Gironda HCBE Faculty Presentations
Understanding Consumers' Social Networking Site Usage, John T. Gironda, Pradeep K. Korgaonkar HCBE Faculty Articles
Interpersonal Trust and Within-Nation Regional E-Commerce Adoption, John T. Gironda, Mark F. Peterson HCBE Faculty Articles
Dynamic Pricing and Brand Image, John T. Gironda HCBE Faculty Presentations
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