Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
John Gironda

Online Piracy vs. Public Policy and Cultural Influencers, Maria Petrescu, John Gironda, Pradeep Korgaonkar
Maria Petrescu

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
Yuliya Yurova

Developing Social Selling Influence: An Archetypal Examination of Content Strategies and Influence Tactics, James Barry, John Gironda
HCBE Faculty Articles

Ad Scepticism and Retouch-Free Disclaimers: are They Worth it?, Maria Petrescu, Michela Mingione, John Gironda, Herbert Brotspies
HCBE Faculty Articles

A Dyadic Examination of Inspirational Factors Driving B2B Social Media Influence, James Barry, John Gironda
HCBE Faculty Articles

Prosumer Motivations for Electronic Word-Of-Mouth Communication Behaviors, Maria Petrescu, Monica Fine, John Gironda
HCBE Faculty Articles

Hispanics and Viral Advertising, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Online Piracy vs. Public Policy and Cultural Influencers, Maria Petrescu, John Gironda, Pradeep Korgaonkar
HCBE Faculty Articles

Piracy, Price, and Word-Of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Presentations

Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention, Yuliya V. Yurova, L. Casas, Kathleen O'Leary, Suri Weisfeld-Spolter, John Gironda
HCBE Faculty Presentations

Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions, Maria Petrescu, John Gironda, Pradeep K. Korgaonkar
HCBE Faculty Articles

Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials, Maria Petrescu, John Gironda
HCBE Faculty Presentations