Moderating Effects of Institutional Factors on Relationship Quality: A Comparative Analysis of the US, Brazil, and China, James Barry, Sandra Simas Graca
HCBE Faculty Articles

Operationalizing Thought Leadership for Online B2B Marketing, James Barry, John T. Gironda
HCBE Faculty Articles

A Guanxi Perspective on Buyer-Supplier Relationships in China and Brazil, Sandra Graça, James Barry
HCBE Faculty Presentations

Developing Social Selling Influence: An Archetypal Examination of Content Strategies and Influence Tactics, James Barry, John Gironda
HCBE Faculty Articles

A Dyadic Examination of Inspirational Factors Driving B2B Social Media Influence, James Barry, John Gironda
HCBE Faculty Articles

Humor Effectiveness in Social Video Engagement, James Barry, Sandra Simas Graca
HCBE Faculty Articles

A Typological Examination of Effective Humor for Content Marketing, James Barry, Sandra S. Graca
HCBE Faculty Books and Book Chapters

An Institutional View of the Communication Flows between Relation-Based and Rule-Based Countries, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Articles

Culture Impact on Perceptions of Communication Effectiveness, James Barry, Sandra S. Graca
HCBE Faculty Articles

Understanding Relationship Quality in China and the U.S., James Barry, Sandra S. Graca
HCBE Faculty Presentations

B2B Commitment Building in Emerging Markets: The Case of Brazil, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Articles

Culture Impact on Perceptions of Communication Effectiveness, James Barry, Sandra S. Graca
HCBE Faculty Presentations

Performance Outcomes of Behavioral Attributes in Buyer-Supplier Relationships, James Barry, Patricia M. Doney, Sandra S. Graca
HCBE Faculty Articles

Social Content Marketing for Entrepreneurs, James Barry
HCBE Faculty Books and Book Chapters

Communication Flows in Buyer-Supplier Relationships: Exploring the Impact on Trust in the U.S. And Brazil, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Presentations

Humor Determinants and Relevance in High Performance Social TV Ads, James Barry, Dena Hale
HCBE Faculty Presentations

A Cross-Cultural Typology of Advertising Humor, James Barry, Sandra S. Graca
HCBE Faculty Presentations

A Cross-Cultural Examination of Communication, Relationship Benefits, Trust & Commitment, James Barry, Sandra S. Graca, Patricia M. Doney
HCBE Faculty Presentations

Communicating in the Global Marketplace: An Exploratory Analysis in Search of a Universal Communication Model, James Barry, Sandra S. Graca
HCBE Faculty Presentations

Cross-Cultural Management Strategies, James Barry
HCBE Faculty Books and Book Chapters

Cross-Cultural and Negotiation Practices, James Barry
HCBE Faculty Books and Book Chapters

Relationship Strength and Quality in Industrial Services: A Global Empirical Study, James Barry, Russell Abratt
HCBE Faculty Presentations

Building a Cluster Based Segmentation Model, James Barry
HCBE Faculty Books and Book Chapters

Case: Rubbermaid, James Barry
HCBE Faculty Books and Book Chapters