Part of the Business Commons
The Business Decision-Making Process, Michael T. Bendixen, J. Spence, R. Abratt HCBE Faculty Books and Book Chapters
The Marketing Mix for Knowledge Products, Michael Bendixen, J. Spence, H. Myres, R. Abratt HCBE Faculty Presentations
Factors Affecting the Implementation of Customer Orientation, Michael Bendixen, J. Spence, N. Spiro, R. Abratt HCBE Faculty Presentations
Beyond Goods and Services: Product Classification in the Information Age, Michael Bendixen, J. Spence, A. Borman HCBE Faculty Presentations
Consumer Perceptions of Colour, Michael Bendixen, J. Spence, M. Wernli HCBE Faculty Presentations
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