Part of the Business Commons

Works by Herbert V. Brotspies in Business

2018

Rethinking Business Segmentation: A Conceptual Model and Strategic Insights, Art T. Weinstein, Herbert V. Brotspies
HCBE Faculty Articles

2005

Product Fit and Consumer Attitude Toward Brand Extensions: The Moderating Role of Product Involvement, Herbert V. Brotspies, Innocent Nkwocha, William C. Johnson, Yeqing Bao
HCBE Faculty Articles