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Ad Scepticism and Retouch-Free Disclaimers: are They Worth it?, Maria Petrescu, Michela Mingione, John Gironda, Herbert Brotspies HCBE Faculty Articles
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Product Label Communication for Allergic Consumers, Herbert Brotspies, Roger W. Wortman, Suri Weisfeld-Spolter, Cynthia P. Ruppel HCBE Faculty Presentations
Rethinking Business Segmentation: A New Conceptual Model and Perspective, Herbert Brotspies, Art Weinstein HCBE Faculty Presentations
Wal-Mart Getting Back to Growth, Herbert Brotspies, Robert J. Sellani HCBE Faculty Presentations
Drive ROMI by Tying Brand Equity to Consumers, Herbert Brotspies, Innocent Nkwocha HCBE Faculty Articles
Linking Market Orientation, Financial Performance, and a Customer-Based Marketing Strategy Scorecard, Herbert Brotspies HCBE Faculty Presentations
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