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Knowledge Products: Their Conceptualisation and Properties, Michael T. Bendixen, Russell Abratt, H. Myres HCBE Faculty Articles
The Marketing Mix for Knowledge Products, Michael Bendixen, J. Spence, H. Myres, R. Abratt HCBE Faculty Presentations
Knowledge Products: Their Conceptualisation and Properties, Michael Bendixen, H. Myres HCBE Faculty Presentations
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