The Perceptions of Supplier-Buyer Relations and Its Affect on the Corporate Brand, Jeremy Flax, Geoff Bick, Russell Abratt
HCBE Faculty Articles

What Is Your Corporate Brand Worth? A Guide to Brand Valuation Approaches, J. Reyneke, Russell Abratt, Geoff Bick
HCBE Faculty Articles

Service Quality of Advertising and Promotions Agencies in South Africa, Bruno Quebra, Geoff Bick, Russell Abratt
HCBE Faculty Articles

Customer Service Expectations in Retail Banking in Africa, Geoff Bick, Russell Abratt, D. Moller
HCBE Faculty Articles

Corporate Branding in South Africa, Linda Siso, Geoff Bick, Russell Abratt
HCBE Faculty Presentations

Perceptions of the Corporate Identity Management Process in South Africa, Geoff Bick, Russell Abratt, A. Bergman
HCBE Faculty Articles

Competencies of Marketing Managers in South Africa, Stuart Melaia, Russell Abratt, Geoff Bick
HCBE Faculty Articles

The Future Role of Retail Bank Managers in South Africa: A Survey-Based Investigation of the Perceptions of Retail Branch Managers, Geoff Bick, Freedom Buthelezi, Russell Abratt
HCBE Faculty Articles

A Framework for Brand Revitalization through an Upscale Line Extension, Shantini Munthree, Geoff Bick, Russell Abratt
HCBE Faculty Articles

Customer Perceptions of the Value Delivered By Retail Banks in South Africa, Geoff Bick, Andrew Beric Brown, Russell Abratt
HCBE Faculty Articles

A New Model of the Corporate Identity Management Process, Geoff Bick, Marciene C. Jacobson, Russell Abratt
HCBE Faculty Articles

Valuing Brands and Brand Equity: Methods and Processes, Russell Abratt, Geoff Bick
HCBE Faculty Articles

The Corporate Identity Management Process Revisited, Geoff Bick, Marciene C. Jacobson, Russell Abratt
HCBE Faculty Articles