Part of the Business Commons

Works by G. Bick in Business

2015

Perceptions of Branded Entertainment in South Africa, Russell Abratt, N. Musson, G. Bick
HCBE Faculty Presentations

Link

2009

Impact of Branding and Product Augmentation on Decision Making in the B2B Market, Michael T. Bendixen, Russell Abratt, N. S. Alexander, G. Bick
HCBE Faculty Articles