Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?, Suri Weisfeld-Spolter, Fiona Sussan
Sara Weisfeld-Spolter

Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Fiona Sussan, Aaron Arndt
Sara Weisfeld-Spolter

Integrating Affect, Cognition, and Culture in Hispanic Financial Planning, Suri Weisfeld-Spolter, Fiona Sussan, Cindy B. Rippé, Stephen J. Gould
HCBE Faculty Articles

Trade-Off between Creativity and Productivity in Technology-Based SMEs Performance: Policy Implications in South Korea, Fiona Sussan, Ki-Chan Kim, Ravi Chinta, John Laurence Enriquez
HCBE Faculty Articles

Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Fiona Sussan, Aaron Arndt
HCBE Faculty Articles

Converging and Diverging Forces on Brand Preferences: Comparative Empirical Analysis of Hollywood Movies in US and China, Fiona Sussan, Ravi Chinta
HCBE Faculty Presentations

Effects of Exploration and Exploitation on Firm Performance: A Large Scale Study of Technology-Based Firms in S. Korea, Fiona Sussan, Kim Chan, Ravi Chinta, John Enriquez
HCBE Faculty Presentations

Converging and Diverging Forces on Customer Satisfaction: Comparative Empirical Analysis of Hollywood Movies in US and China, Fiona Sussan, Ravi Chinta
HCBE Faculty Articles

Guiding When the Consumer Is in Control: The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Dena Hale, Fiona Sussan
HCBE Faculty Articles

Is There a Global Multichannel Consumer?, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Fiona Sussan
HCBE Faculty Articles

An Integrative Approach to eWOM and Marketing Communications, Suri Weisfeld-Spolter, Fiona Sussan, Stephen J. Gould
HCBE Faculty Articles

Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?, Suri Weisfeld-Spolter, Fiona Sussan
HCBE Faculty Presentations

Expanding Channel Options Influence on Consumer Control in the Retail Store, Yuliya V. Yurova, C. Rippe, F. Chan, Suri Weisfeld-Spolter, Fiona Sussan
HCBE Faculty Presentations