How Libraries Can Enhance Customer Service by Implementing a Customer Value Mindset, Art T. Weinstein, Donovan A. McFarlane
HCBE Faculty Articles

Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty, Art T. Weinstein, Donovan A. McFarlane
HCBE Faculty Articles

Case Study - How a Business School Blog Can Build Stakeholder Relationships and Create Added Value in an MBA Marketing Program, Art T. Weinstein, Donovan A. McFarlane
HCBE Faculty Articles