Under the Sway of a Mobile Device during an In-Store Shopping Experience, Yuliya V. Yurova, Cindy B. Rippe, Alan J. Dubinsky, Dena Hale, Suri Weisfeld-Spolter
HCBE Faculty Articles

Guiding When the Consumer Is in Control: The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, Yuliya V. Yurova, Cindy B. Rippe, Suri Weisfeld-Spolter, Dena Hale, Fiona Sussan
HCBE Faculty Articles

Humor Determinants and Relevance in High Performance Social TV Ads, James Barry, Dena Hale
HCBE Faculty Presentations