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Employee Brand Influencers: Motivations and Social Media Engagement, Deborah Goldring, Baiyun Gong HCBE Faculty Presentations
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Incentivized Reviews: Promising the Moon for a Few Stars, Kathleen O'Leary, Maria Petrescu, Deborah Goldring, Selima Ben Mrad HCBE Faculty Articles
How do Incentivized Product Reviews Impact Sales?, Maria Petrescu, Kathleen O'Leary, Deborah Goldring, Selima Ben Mrad HCBE Faculty Presentations
My Kingdom for Five Stars; Incentivized Customer Reviews, Kathleen O'Leary, Deborah Goldring, Maria Petrescu, Selima Ben Mrad HCBE Faculty Presentations
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