Selling in an Asymmetric Retail World: Perspectives from India, Russia, and the U.S. on Buyer-Seller Information Differential, Perceived Adaptive Selling, and Purchase Intention
Sara Weisfeld-Spolter
Part of the Business Commons
Works by Cindy B. Rippe in Business
2018
Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior
Sara Weisfeld-Spolter
2017
Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior
HCBE Faculty Articles
2016
Selling in an Asymmetric Retail World: Perspectives from India, Russia, and the U.S. on Buyer-Seller Information Differential, Perceived Adaptive Selling, and Purchase Intention
HCBE Faculty Articles
Guiding When the Consumer Is in Control: The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer
HCBE Faculty Articles