Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll, Yuliya V. Yurova, S. Cummins, C. Rippe, Suri Weisfeld-Spolter
Yuliya Yurova

Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll, Yuliya V. Yurova, S. Cummins, C. Rippe, Suri Weisfeld-Spolter
HCBE Faculty Presentations

A Sub-Regional Cultural Perspective on Hispanic Financial Planning, Yuliya V. Yurova, F. Sussan, C. Rippe, S. Gould, Suri Weisfeld-Spolter
HCBE Faculty Presentations

Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, Yuliya V. Yurova, C. Rippe, F. Sussan, D. Hale, Suri Weisfeld-Spolter
HCBE Faculty Presentations

How Can the Salesperson Connect with the Consumer When the Consumer Is Connected to the Phone?, Yuliya V. Yurova, C. Rippe, D. Hale, Suri Weisfeld-Spolter
HCBE Faculty Presentations

Expanding Channel Options Influence on Consumer Control in the Retail Store, Yuliya V. Yurova, C. Rippe, F. Chan, Suri Weisfeld-Spolter, Fiona Sussan
HCBE Faculty Presentations