The CVS Prescription for Superior Customer Value- A Case Study, Art T. Weinstein, Y. Rodriguez, K. Sims, R. Vergara
HCBE Faculty Presentations

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms, Art T. Weinstein
Art Weinstein

Rethinking Business Segmentation: A Conceptual Model and Strategic Insights, Art T. Weinstein, Herbert V. Brotspies
HCBE Faculty Articles

How Libraries Can Enhance Customer Service by Implementing a Customer Value Mindset, Art T. Weinstein, Donovan A. McFarlane
HCBE Faculty Articles

Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty, Art T. Weinstein, Donovan A. McFarlane
HCBE Faculty Articles

Case Study - How a Business School Blog Can Build Stakeholder Relationships and Create Added Value in an MBA Marketing Program, Art T. Weinstein, Donovan A. McFarlane
HCBE Faculty Articles

Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives, Art T. Weinstein, William C. Johnson
HCBE Faculty Articles

Theranos - A Case Study on Customer Value and Technology, Art T. Weinstein, Alexander Sipala, Lauren Turkington, Marla Stromberg
HCBE Faculty Articles

Bank of America Customer Service: Good Is Just Not Good Enough, Art T. Weinstein, Wendy Clasen, Erika Lorenzo, Eric Roberson
HCBE Faculty Articles

Case Study - Bank of America: When Good Is Not Good Enough, Art T. Weinstein, W. Clasen, E. Lorenzo, E. Roberson
HCBE Faculty Presentations

Trader Joe's - A Customer Value Case Study, Art T. Weinstein, E. Levy, B. Ligonde, J. Orjuela, Z. Rafique, D. Salgado
HCBE Faculty Presentations

Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives, Art T. Weinstein, W. Johnson
HCBE Faculty Presentations

Congruence of Management and Organizational Styles With Environmental Dynamics: Does Fit Still Matter?, Art T. Weinstein, Hilton Barrett, Joseph L. Balloun
HCBE Faculty Articles

Target Market Selection in B2B Technology Markets, Art T. Weinstein
HCBE Faculty Articles

Segmenting B2B Technology Markets via Psychographics: An Exploratory Study, Art T. Weinstein
HCBE Faculty Articles

Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights from Marketing Executives, Art T. Weinstein, W. Johnson
HCBE Faculty Presentations

How Knowledge Organizations Can Win in the Market by Co-Creating Value with Customers, Art T. Weinstein, D. McFarlane
HCBE Faculty Presentations

Strategic Innovation in B2B Technology Markets: A Need for a Process Perspective, Art T. Weinstein, Yan Jin, Hilton Barrett
HCBE Faculty Articles

Creative Climate: A Critical Success Factor for 21st Century Organisations, Art T. Weinstein, Hilton Barrett, Joseph L. Balloun
HCBE Faculty Articles

Superior Customer Value: Strategies for Winning and Retaining Customers, Art T. Weinstein
HCBE Faculty Books and Book Chapters

Strategic Innovation in B2B Technology Markets: Managerial Insights, Art T. Weinstein, H. Barrett
HCBE Faculty Presentations

Game Plan - How Can Marketers Face the Challenge of Managing Customer Value Metrics, Art T. Weinstein, Shane Smith
HCBE Faculty Articles

Superior Customer Value in the New Economy: Concepts and Cases, Art T. Weinstein, William C. Johnson
HCBE Faculty Books and Book Chapters

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Art T. Weinstein
HCBE Faculty Books and Book Chapters

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms, Art T. Weinstein
HCBE Faculty Books and Book Chapters

Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict Customer Behavior, Art T. Weinstein
HCBE Faculty Books and Book Chapters