Part of the Business Commons

Works by Ann Root in Business

2012

Viral Advertising and Ad Appeals, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root
HCBE Faculty Presentations

Viral Advertising and Its Place in the Advertising Framework, Maria Petrescu, Pradeep K. Korgaonkar, Tamara Mangleburg, Ann Root
HCBE Faculty Presentations