Part of the Quantitative, Qualitative, Comparative, and Historical Methodologies Commons

Works by George Rossolatos in Quantitative, Qualitative, Comparative, and Historical Methodologies

2014

A Methodological Framework for Projecting Brand Equity: Putting Back the Imaginary into Brand Knowledge Structures, George Rossolatos
The Qualitative Report

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2013

Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework, George Rossolatos
The Qualitative Report

PDF